Qualitative and quantitative research methods are designed and implemented using the highest quality research instruments, to do much more than just scratch the surface. We firstly conduct exploratory research to understand the intricacies and idiosyncrasies of human awareness, attitudes, behaviour and behaviour change. Then quantitative techniques are often used to present a reliable and representative picture of the whole. Various segmentation techniques can be utilised to provide a useful shortcut for understanding a given community, to aid the targeting of programs and communications.
Various theoretical frameworks are used but generally clients demand a simultaneous evaluation of both process and outcomes. Evaluations can be conducted within an existing evaluation framework or we can work with clients to develop one. Monitoring and evaluation typically includes analysis of program/administrative data, literature reviews, consultation with key stakeholders and primary research with larger stakeholder groups and program participants.
Many different techniques and approaches in selection, facilitation and engagement are used, catering for different values and aptitudes. We design processes appropriate to your needs, and work with stakeholders and/or the community to build a clearer understanding of issues, concerns, and uncover opportunities and insights that contribute to achieving your objectives.
A huge amount of market and social research and evaluation is undertaken every year, carefully recording what people say they see, hear, feel, know, and believe, and what they have done, are currently doing, and expect to be doing. Ask questions and obviously you get answers. However, while the resulting answers are clearly what people say, are they what they really mean? Indeed, do people always do what they say, or say what they do? Can everything that counts be counted, and does everything that can be counted, count? And what role can the wisdom gained from nearly fifty years in research add to the process?
The answer to these kinds of serious questions is that research is simply not enough by itself anymore. Presenting detailed quantitative or qualitative research findings and writing good reports is only part of the answer. What you really need are the insights, clues, strategies and directions that a carefully crafted understanding of that information provides. We actively seek to discover and share those insights, clues, strategies and directions with you.